Privacy information

Privacy policy

Privacy Policy

1. Privacy at a glance

General information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Notice regarding the responsible party" in this privacy policy.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website, by our IT systems. This is mainly technical data (e.g. internet browser, operating system, or the time of the page request). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive free information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this and any further questions on the subject of data protection.

Analysis tools and tools from third-party providers

When visiting this website, your surfing behavior may be statistically evaluated. This is done primarily using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access, and other data generated via a website.

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Our host will only process your data to the extent necessary to fulfill its performance obligations and will follow our instructions regarding this data.

We use the following host:

multiNETT M.Kothe

U.Eulenscheich 24

69151 Neckargemünd


Order processing

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.


Notice regarding the responsible party

The party responsible for data processing on this website is:

AXON Labortechnik GmbH

Martin Rothhaar

Lauerhöfer Str. 9 a

67697 Otterberg

Phone: 06301 – 794830

Email: datenschutz@axon-labortechnik.de

The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).


Storage duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, provided we do not have any other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods) in the latter case, deletion will take place after these reasons cease to apply.


General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, insofar as special categories of data are processed pursuant to Art. 9(1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your terminal device (e.g. via device fingerprinting), data processing also takes place on the basis of § 25(1) TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.


Notice regarding data transfer to the USA and other third countries

We use, among other things, tools from companies based in the USA or other third countries that are not considered secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obligated to disclose personal data to security authorities without you, as the data subject, being able to take legal action against this. It therefore cannot be ruled out that US authorities (e.g. intelligence services) process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.


Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent already given at any time. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.


Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).


Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedy.


Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.


SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.


Information, deletion, and correction

Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You may contact us at any time regarding this and any further questions on the subject of personal data.


Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

  1. If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  2. If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  3. If we no longer need your personal data, but you need it to assert, exercise, or defend legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  4. If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.


Objection to promotional emails

The use of contact data published within the scope of the legal notice obligation for the purpose of sending unsolicited advertising and information material is hereby objected to. The operators of these pages expressly reserve the right to take legal action in the event of the unsolicited sending of promotional information, such as spam emails.


4. Data collection on this website

Cookies


Our websites use so-called "cookies." Cookies are small text files that are stored on your terminal device and do not cause any damage. They can be stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party providers may also be stored on your terminal device when you enter our website (third-party cookies). These allow us or you to use certain services of the third-party company (e.g. for analysis or advertising purposes).

Cookies have various functions. Many are technically necessary for certain website functions to work at all (e.g. language settings, cookie preferences). Other cookies are used to analyze user behavior or to display personalized advertising.

Legal basis:

  1. Necessary cookies are stored on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in the technically error-free and optimized provision of our services.
  2. Analysis and marketing cookies are only set with your consent (Art. 6(1)(a) GDPR in conjunction with § 25(1) TTDSG). You can revoke or adjust your consent at any time via our cookie consent tool.

You can configure your browser so that you are informed about the setting of cookies, only allow cookies in individual cases, exclude certain cookies, or activate automatic deletion of cookies when closing the browser. However, disabling cookies may limit the functionality of this website.


Overview of the cookies used


Necessary cookies:

  1. cc_cookie* (own domain)
  2. Purpose: Stores your cookie preferences and consents
  3. Storage period: 1 year
  4. Provider: Own website

Analysis cookies:

  1. _ga (own domain)
  2. Purpose: Google Analytics cookie for distinguishing users
  3. Storage period: 2 years
  4. Provider: Google LLC
  5. _ga_GoogleID (own domain)
  6. Purpose: Google Analytics cookie for session information
  7. Storage period: 2 years
  8. Provider: Google LLC
  9. _gc_au (own domain)
  10. Purpose: Google Conversion Tracking for measuring the success of advertising
  11. Storage period: 3 months
  12. Provider: Google LLC

Marketing/advertising cookies:

  1. IDE (doubleclick.net)
  2. Purpose: Used by Google DoubleClick to register advertising activities and make ads more relevant
  3. Storage period: 1 year
  4. Provider: Google LLC (DoubleClick)
  5. ar_debug (doubleclick.net)
  6. Purpose: Technical cookie for advertising network
  7. Storage period: Session
  8. Provider: Google LLC (DoubleClick)
  9. NID (google.com)
  10. Purpose: Stores preferences and personalizes ads on Google websites
  11. Storage period: 6 months
  12. Provider: Google LLC
  13. __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDTS (google.com)
  14. Purpose: Google authentication cookies, used for personalized advertising
  15. Storage period: 2 years
  16. Provider: Google LLC


You can adjust or revoke your cookie settings at any time via our cookie consent tool [at the bottom of the page / via the ⚙️ icon].


Order processing

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  1. Browser type and browser version
  2. Operating system used
  3. Referrer URL
  4. Host name of the accessing computer
  5. Time of the server request
  6. IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, server log files must be collected.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your request is related to the fulfillment of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested consent can be revoked at any time.

The data you enter in the contact form remains with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been fully processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your request is related to the fulfillment of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested consent can be revoked at any time.

The data you send to us via contact inquiries remains with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.


5. Analysis tools and advertising

Use of Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google LLC (https://www.google.com/intl/en/about/) (hereinafter: Google). Google Analytics 4 uses so-called "cookies," text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics 4 is not merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software accordingly however, we point out that in this case you may not be able to fully use all functions of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Further information on terms of use and data protection can be found at https://policies.google.com/privacy?hl=en. Please note that Google Analytics 4 is activated on this website with IP anonymization to ensure anonymized collection of IP addresses.

The legal basis for the use of Google Analytics 4 is our legitimate interest in analyzing website usage in order to optimize our offering (Art. 6(1)(f) GDPR). Google Analytics 4 data is stored separately from other data, so that it is not possible to draw conclusions about a specific person.


Use of Microsoft Clarity

This website uses Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, https://docs.microsoft.com/en-us/clarity/ (hereinafter "Clarity"). Clarity is a tool for analyzing user behavior on this website. In doing so, Clarity records, in particular, mouse movements and creates a graphical representation of which parts of the website users scroll to particularly frequently (heatmaps). Clarity can also record sessions so that we can view page usage in the form of videos. We also receive information about general user behavior within our website. Clarity uses technologies that allow the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting). Your personal data is stored on Microsoft's servers (Microsoft Azure Cloud Service) in the USA. If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR the website operator has a legitimate interest in effective user analysis. Further details on Clarity's data protection can be found here: https://docs.microsoft.com/en-us/clarity/faq Opt-out option: https://choice.microsoft.com/de-DE/opt-out


Matomo

This website uses the open source web analytics service Matomo. Matomo uses technologies that enable cross-site recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information about the use of this website collected by Matomo is stored on our server. The IP address is anonymized before storage.

With the help of Matomo, we are able to collect and analyze data on the use of our website by website visitors. This allows us to find out, among other things, when which page views were made and from which region they came. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

IP anonymization

When analyzing with Matomo, we use IP anonymization. Your IP address is shortened before analysis, so that it can no longer be clearly assigned to you.

Hosting

We host Matomo exclusively on our own servers, so that all analysis data remains with us and is not passed on.


Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many ads led to corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.


6. Plugins and tools

Google Web Fonts (local hosting)

This site uses so-called web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers takes place in this process.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (local hosting)

This site uses Font Awesome for the uniform display of fonts. Font Awesome is installed locally. No connection to Fonticons, Inc. servers takes place in this process.

Further information on Font Awesome can be found in Font Awesome's privacy policy at: https://fontawesome.com/privacy.


7. eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data for the purpose of establishing, structuring the content of, and modifying our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data is deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.


Data transfer upon conclusion of contract for online shops, merchants, and shipping of goods

If you order goods from us, we pass on your personal data to the transport company entrusted with delivery as well as to the payment service provider entrusted with payment processing. Only such data is disclosed as the respective service provider needs to fulfill its task. The legal basis for this is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent pursuant to Art. 6(1)(a) GDPR, we will pass on your email address to the transport company entrusted with delivery so that it can inform you by email about the shipping status of your order you can revoke your consent at any time.


Data transfer upon conclusion of contract for services and digital content

We transfer personal data to third parties only if this is necessary in the context of contract processing, for example to the credit institution entrusted with payment processing.

No further transfer of data takes place, or only if you have expressly consented to the transfer. Your data is not passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.